Inc & Co buys Studio Pia, founder stays on, plans brand refresh this year
Investment firm Inc & Co has announced the acquisition of Studio Pia ā a British ethical and sustainable luxury lingerie brand.
It said the āstrategic move signifies the company’s expansion into the retail sector with an aim to āset new standards of excellenceā in the marketā.
The acquisition come ahead of the label undertaking a brand refresh later in the year, as well as relaunching its website to expand its digital offering.Ā
Founder Pia Harpur said the AW24 collection will include āan exciting revamp of our established and beloved designsā and that she sees the new partnership āas a brand rebirth, which will further solidify our commitment to ethical luxury worldwideā.
The seven-year-old brand was launched by Harpur with the aim of creating āethical and avant-garde designs through exquisite craftsmanshipā.
Sheāll retain her leadership role under the new owner and will work with Inc & Co āto elevate the brandās presence and expand its global footprintā.
So what happens next? Weāre told the initial plans are to expand the business through wholesale, pop-up stores, concessions globally and third-party premium websites.
āThis marks a significant milestone for Inc & Co as we continue our expansion into retail alongside Studio Pia whose management retains a level of equity,ā said CEO Jack Mason.
āOur in-house commercial and finance team will work closely with [it], allowing the team to focus on what they’re already exceptionally good at, creating award-winning luxury lingerie.ā
Harpur added: āHaving built the brand over the ups and downs of the last seven years, now feels like the perfect time to bring in the expertise needed to take the brand to the next level, and Inc & Co is the perfect partner to help us achieve our ambitions. Their expertise will help open doors that were previously inaccessible to Studio Pia, and with their support, we can access new opportunities and reach a wider audience who align with [our] ethos.ā
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