Canadian styling and hair care brand DesignMe announced on Thursday the appointment of Philip Wolff as its new guest creative director. 

In this role, Wolff will lead educational initiatives across Canada and the U.S., leveraging his expertise to provide cutting-edge hairstyling solutions, while expanding brand awareness across North America. DesignMe offers a diverse range of cruelty-free and vegan products for all hair types and styles.

“My role with DesignMe is to serve as guest creative director, fully embracing the responsibility of helping everyone feel great about their hair. I’m thrilled to contribute to educational initiatives, as we embark on a tour across Canada and the USA to connect with stylists to inspire and empower them along the way,” said Wolff.

“Leading the creative direction from the stylist’s chair, I will infuse the brand with my global vision, expertise, and passion – approaching hairstyling with authenticity and innovation.”

Wolff has over 25 years of experience in the beauty industry, which he started as an apprentice at a Toni&Guy salon, leading to prestigious roles in Beverly Hills and Seoul. Today, he is also the co-founder of the hair brand WolffBehr. 

“Philip is known to be one of the greatest cutters in the industry. At DesignMe, we understand the importance of styling products in achieving the best look after a haircut. We believe Philip will be able to demonstrate through his talent and creativity what good products can achieve in any hairstyle and haircut,” added Cynthia Desrochers, marketing director at DesignMe.