Le Monde Gourmand inks Ulta Beauty deal
Body care and fragrance brand Le Monde Gourmand announced on Thursday a retail partnership with Ulta Beauty, the United States’ largest beauty retailer.
Beginning March 24, Le Monde Gourmand products will be available to shop at select Ulta Beauty locations across the U.S. and Ulta.com.
The initial assortment at Ulta Beauty will feature seven of the brand’s beloved eau de parfums including fan favorites Crème Vanille, Chai Épicé, and Santal Supreme ($25), along with their Parfums De Voyage Set ($38) featuring travel-sized sprays of their top ten scents. The brand will also launch Pétale Éphémère, a new fragrance exclusive to Ulta Beauty.
Le Monde Gourmand will also offer its new mousse and body oil collections in Crème Vanille and Lait de Coco, as well as four electrolyte-infused body mists with delicious scents, including Thé Matcha and Papaye Tropique.
The brand is also proud to be a part of the Conscious Beauty edit at Ulta Beauty, and aligns with Le Monde Gourmand’s giveback initiative with non-profit organization The New York Bee Sanctuary.
“We are thrilled to welcome Le Monde Gourmand to the Ulta Beauty family,” said Penny Coy, senior vice president of merchandising at Ulta Beauty. “With elevated body care and fragrance layering on the rise and as beauty enthusiasts continue to prioritize self-care routines as a form of self-expression, the brand’s beautiful collection of scents ranging from warm and comforting to fresh, floral and fruity, create a differentiated offering for our guests to discover. We are delighted to introduce new and existing guests to their assortment of long-lasting parfums and mists, along with hydrating oils and moisturizing mousses.”
In addition to Ulta Beauty, Le Monde Gourmand is also available at Urban Outfitters, ASOS UK, Amazon, and via its own site, GourmandBeauty.com.
”Since our initial launch, Le Monde Gourmand has emerged as a go-to for premium-quality, collectible fragrances,” said Ann Somma, chief brand officer at Tru Fragrance & Beauty, parent to Le Monde Gourmand.
“Following strategic distribution expansion in 2021, annual sales doubled, driven by our distinctive proposition of affordable creative perfumery and community engagement. A #perfumeTok favorite, Le Monde Gourmand’s new presence at Ulta Beauty lets our devotees and curious fragrance enthusiasts alike bid adieu to blind buying.”
The Ulta Beauty deals comes on the back of the recent appointment of Brice Kadari, vice president and brand lead for Le Monde Gourmand.
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