French label Jacquemus is keen to strengthen its international presence, and has now inaugurated a boutique in the Middle East. After opening in Paris and South Korea, the new store is the brand’s third.

 
Jacquemus’ new, 280-square-metre store is located in the Dubai Mall in the city of Dubai, United Arab Emirates, and is steeped in “the essence of Provence.” The store has been designed by architects Ellen van Loon and Giulio Margheri. 
 
The interiors are characterised by natural textures and a beige and white palette. They feature wooden furniture, a travertine floor and a brick façade. To decorate the walls of this warm, minimalist space, Jacquemus has picked works of art and design objects, such as the Croisillon chair by designer Jean Royère, and pottery from the town of Anduze, France, created by family workshop Le Chêne Vert.

The store commercialises Jacquemus’ latest men’s and women’s ready-to-wear collections, as well as its accessories line, including handbags and shoes.
 
Jacquemus established an online retail presence in the region last December, when it made its e-shop accessible to United Arab Emirates customers.