Jewellery brand Equiivalence has collaborated with dancer Robin to launch its latest jewellery collection and campaign. Titled ‘Dance of Love’, the campaign presents Equiivalence’s Rhapsody collection through Robin’s choreography. 

“An homage to the timeless symbol of love, the heart, infused with the organic textures discovered in the embrace of nature along with sleek and chunky links that connect the wearer to their unexpressed emotions,” said Equiivalence’s founder Avani Shah in a press release. “Each piece in this collection is a unique blend of artistic expression and raw beauty. In a world where the fear of judgment often silences our thoughts and emotions, we retreat into a protective shell. It is crucial to remember our uniqueness; our thoughts won’t always mirror others, and that’s perfectly normal. Remember, you are important, your voice deserves to be heard, and your thoughts hold the power to make a significant difference.”
 
The collection is designed to evoke “maximalist decadence” and features statement necklaces, drop earrings, and sculptural rings among other pieces. Robin’s fluid dance moves echo the collection’s emphasis on flow by focusing on the idea of jewellery as expression. 

“We believe that expression is a timeless journey towards self-discovery and growth,” said Shah. “Through our visual campaign, we aim to inspire the wearer to reflect on their untold truths and feelings, fostering a connection with themselves and the world, enabling them to express without boundaries.”