Dior is bolstering its men’s universe in Mexico with the launch of a dedicated boutique for the Dior Men collections, helmed by Kim Jones since 2018.

The luxury brand’s new space is located in El Palacio de Hierro Polanco, where Dior already operated a shop-in-shop for its women’s division.

Within ‘El Palacio de los Palacios’, the French maison offers a significant selection of ready-to-wear garments and accessories including footwear, jewelry, eyewear, handbags, and other leather goods.

“It’s always exciting to open new boutiques. Following a thrilling Christmas collaboration with Dior, we are delighted to unveil the next chapter of our partnership with the fashion house,” shared Werner Hirschi, general manager of customer service at El Palacio de Hierro.

It’s worth noting that the luxury department store chain has become a strategic ally for Dior in Mexico.

El Palacio de Hierro currently houses five Dior shop-in-shops, predominantly in the nation’s capital. Additionally, the LVMH-owned brand also boasts a flagship store in the south of Mexico City, located in the Artz Pedregal complex.

Furthermore, Dior operates its own e-commerce platform exclusive to the Mexican market, currently showcasing only its beauty divisions with makeup, skincare, and fragrance products.